Stargazing (Commercial Critique 2)

The Google Pixel 2 Commercial, Ask More for Your Phone, flips the script on the normal technology advertisement of “this product can do this for you,” and, instead, has the actors in the advertisement ask what the product can do for them. The actors ask questions like “can it tell me if I need an umbrella?” and “can it take a selfie just by telling it to take a selfie?” in which the narrator answers yes to all the capabilities. The people presented in the commercial are people of all ages, races, genders, and geographical locations, giving an expert reach of mass target audience in an incredibly specified way, which made the ad incredibly effective right off the bat. Because Google was fitting in so many characters and technological possibilities within the commercial, there is a fast-paced and dynamic tempo that the ad maintains, keeping the audience engaged and curious for the next feature the Google Pixel has to offer. In addition, this ad is effective in its subliminal attacks on phones such as the iPhone in which the Google Pixel claims to not have storage limitations, unlike the iPhone, and it can get wet without damage, also unlike the iPhone. One way I would improve this commercial is by cutting down on the excessive actors in the commercial that do not answer the true capabilities of the Google Pixel, such as “Can it order me a sandwich? And another one?” The commercial is already long at just before two minutes, so I think the attention span would be kept if some of the fluff had been lessened. Also, I think it still needed to speak to the capabilities that are carrying over from the first phone such as music storage potential and app integration into the innovation of the phone. This way, the audience knows that the product, although innovative, is still solidified in its ability to perform simple tasks.