The Windex Commercial, Windex: The Story of Lucy, shows a progression of a connection between a father and daughter as well as a physical evolution from the day the daughter is born until the day his daughter has her first child. This shows how windows and mirrors constantly are between the father and daughter, yet this distance unites them to be even stronger. The ad then ends with the slogan, “What’s Between Us Connects Us.” Although the commercial could have been for any kind of product due to the advertisement’s focus on emotion rather than tangible product, the ad was effective in the sense that I felt like I, myself, wanted to keep everything in my life as clear in memory as the glass throughout the ad. For instance, the ad features a the young girl looking through a clear, clean telescope, then into a mirror, and, in the end, through a hospital window holding her daughter, showing her father. The usage of using the father-daughter experience from the beginning of childhood, through adolescence, into adulthood made for a relatable and well-rounded audience reach that connected to people at every phase of life, showing Windex’s continued and archetypal usage. In addition, the treatment of the daughter as a seemingly gender-neutral child, showing her interest in astronomy and progression of height throughout childhood are not gender-specific qualities, which I applaud. In addition, I think the full-circledness of the ad made for a trusting message in the sense that it is a passed-down product that encompasses usefulness at every generation. One way I would improve this commercial by making it shorter because the message of the product gets lost after two minutes, especially because I could not tell what product the ad was for until the last few seconds. Also, I would find a different song to play throughout the clips of the ad to show how dynamic both the relationship of the father and daughter is as well as how dynamic the physical life changes shown in the story are.
okay thanks,
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